韓国に対する親近感の醸成におけるメディア消費の効果

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タイトル別名
  • The Effect of Media Consumption on Promoting Affinity to Korea
  • カンコク ニ タイスル シンキンカン ノ ジョウセイ ニ オケル メディア ショウヒ ノ コウカ

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抄録

The purpose of this study is to clarify the effect of media consumption in promoting affinity to Korea in Japan in recent years. In the first part of this paper we confirm the social and cultural impact of increasing consumption of Korean media products usually called “Hallyu” or “Kanryu.” Next, based on the social survey data, we investigate the basic distributions of variables: affinity to Korea, changing impressions, media consumption, direct experiences and knowledge of Korea. Lastly, using multivariate analysis, we examine the causal structure of these variables and the factors leading to a changing Korean image. The results show that while the Korean media products tended to promote affinity and a more positive image, these did not lead to greater knowledge about either the history of Korea or the contemporary situation.

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