On the Visual Impression of Advertisements in Magazines Using Monochrome Photography

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Other Title
  • モノクロ写真を使用した雑誌広告が与えるイメージ

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Description

Today color photography accounts for the majority of advertising photography in magazines, but monochrome photography is no uncommon. This paper investigates the visual impression created by monochrome magazine advertisements (to see how effectively monochrome photography works). An investigation to analyze the visual impression of advertisements in magazines was conducted among seventy university students in their early twenties. the results are as follows. (1) Three factors such as Unity, Clearness and Massiveness are identified. (2) The samples including monochrome photography are superior to those including color photography in the impression of Unity. (3) Adding color to type faces and to photographs of products increases the impression of Unity. It may be said that this heightened impression of Unity is a result of the contract between the monochrome photography and the colored areas.

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Details 詳細情報について

  • CRID
    1390001205412360704
  • NII Article ID
    110008445145
  • NII Book ID
    AN00150292
  • DOI
    10.11247/jssdj.43.71_1
  • ISSN
    21865221
    09108173
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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