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- 保井 俊之
- 慶應義塾大学大学院システムデザイン・マネジメント研究科
書誌事項
- タイトル別名
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- The Germ of Introducing Competitive Intelligence to Japan's Professional Sports:
- ワガクニ プロスポーツ ニ オケル コンペティティブ ・ インテリジェンス ドウニュウ ノ ホウガ : ソノ ドウキ ・ セン コウ ニ カンスル AHP ニ ヨル テイリョウ ヒョウカ
- Quantitative Evaluation by AHP on Their Motives and Preferences of Introductions
- その動機・選好に関するAHPによる定量評価
この論文をさがす
説明
Multifarious sports, increasing leagues and teams, and diversified choices of clients makes the business environment of the Japan's professional sports more and more competitive in the last few years. This sea change stimulates Japanese professional sports enterprises (PSEs) in germ to introduce competitive intelligence (CI) in assisting their business decisions. This study conducted the unprecedented survey as a CI study in Japan to inquire the PSEs officials for their motives and preferences in introducing CI. The survey and subsequent evaluation of the result by the Analytic Hierarchy Process quantitatively verified the findings that the PSEs officials mostly wanted to use outside CI experts for assisting their business decision-makings and identifying market opportunities.
収録刊行物
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- INTELLIGENCE MANAGEMENT
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INTELLIGENCE MANAGEMENT 2 (1), 3-16, 2010
特定非営利活動法人 日本コンペティティブ・インテリジェンス学会
