Dentsu Information Resources Center "Information delivery for real business scenes"

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  • 電通情報センター　　－現場の情報課題へ　徹底した情報提供を追及－
  • デンツウ ジョウホウ センター ゲンバ ノ ジョウホウ カダイ エ テッテイ シタ ジョウホウ テイキョウ オ ツイキュウ
  • Dentsu Information Resources Center
  • “Information delivery for real business scenes”
  • ～現場の情報課題へ　徹底した情報提供を追及～

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Dentsu Information Resources Center has its origin before WW2. Dentsu’s main business is marketing communication, and had thought highly of the power of information. For years, spreads of internet and IT revolution had drastically changed mass media. Distribution of information had changed, and Dentsu could not keep its superiority by using conventional ways. To keep superiority, Dentsu Information Resources Center had started to make use of new technologies. Not only providing “stocked”information, we had provided forecast information and secondary-created report through the fast-find intranet since the end of 90s. “5555net” is filled with information of inside and outside of Dentsu, and “K-navi&rdquo contains Dentsu’s original research reports. Our goals are to provide necessary information at the real business scene; fresh news for a new business, and speedy solution for individual problem. We would like to take advantage of both ways “digital” and “human”, as long as to pursuit our goals.

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