A Study on the Effectiveness in Measures for Reconstruction of Tourism Industry after East Japan Earthquake

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Other Title
  • 東日本大震災後の観光業復興のための取組み効果に関する研究
  • 東日本大震災後の観光業復興のための取組み効果に関する研究 : 茨城県大洗町の宿泊施設を対象として
  • ヒガシニホン ダイシンサイ ゴ ノ カンコウギョウ フッコウ ノ タメ ノ トリクミ コウカ ニ カンスル ケンキュウ : イバラキケン オオアライマチ ノ シュクハク シセツ オ タイショウ ト シテ
  • ‐茨城県大洗町の宿泊施設を対象として‐
  • A Case Study in the Accommodation Industry in Oarai Town, Ibaraki

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<p>This study aims to make clear factors promoting the recovery progress in the tourist industry in Oarai Town, Ibaraki where its recovery has been achieved earlier than other suffered areas by the East Japan Earthquake. Accommodation facilities were chosen as representative of the tourist industry of the town. The effectiveness of measures for recovery of the facilities is evaluated based on quantitative data through our questionnaire survey designed according to the result from preliminary interviews to managers of the facilities. We found that three factors contributed to the recovery in accommodation industry: firstly, tourist industry’s participation in pre-earthquake conventional events, sedondly, post-earthquake production of an Anime TV program which made the town a stage, and lastly, measures precisely aiming to regain the number of visiting tourists.</p>


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