Consumer Behavior Model for Greenfund Systems and Analysis of the Effects

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  • グリーンファンド施策に対する消費者行動モデルと効果分析
  • グリーンファンド シサク ニ タイスル ショウヒシャ コウドウ モデル ト コウカ ブンセキ

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This study aims to analyze effects of the greenfund systems on collection of fund for use of activities for protection of the environment. First, a new method of greenfund is proposed in which the fund is collected from consumers at shopping. Second, a questionnaire survey is carried out in order to gather data of consciousness and behavior for greenfund systems.Third, the consumer behavior model to analyze effects of greenfund systems is constructed and parameters of the model are estimated using data gathered by the questionnaire survey. Last, effects of the greenfund systems are analyzed quantitatively on both aspects of the management of shopping facilities and collection of fund. As a result, it can be said that the greenfund systems produce a lot of effects.

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