Hotelling's Competitive Location Model with Respect to Customers' Shop Choice Behavior

DOI Web Site

Bibliographic Information

Other Title
  • 客の店舗選択行動を導入したホテリングの立地競争モデル
  • Dynamics of Two Shops Location Introducing the Huff's Model
  • ハフモデルに基づく2店舗立地のダイナミクス

Description

In this paper, the competition between two shops on a line is concerned. It is well known that the Hotelling's model on the stability of location of two shops on a line is the first on this theme. It has been generalized not only as it covers the shops more than two but it includes the various kinds of transportation costs. However, in the context of customers' shop choice behavior, only a few studies on the model have been done. So, in this study, introducing the Huff's model for customers' shop choice, we will analyze the market share maximizing behavior of two shops on a line. In our model, the location competition of two shops does not always results in the concentration to the center of the line. Moreover, we have classified the two shops' alternate movements by the transportation speed and the deterrent coefficient of the Huff's model.

Journal

Keywords

Details 詳細情報について

Report a problem

Back to top