THE STRUCTURE OF IMAGE IN THE CENTRAL DISTRICTS (Part III)

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  • 中心地区空間におけるイメージの構造 (その 3) : 業種イメージの属性別研究
  • 中心地区空間におけるイメージの構造-3-業種イメージの属性別研究
  • チュウ シンチク クウカン ニ オケル イメージ ノ コウゾウ 3 ギョウシュ

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The same "Quantification Theory I" by which the imageability of 32 business types was measured in the former paper (Vol.236) is again applied to the classified interviewee (Male, Female, Married, Unmarried, Frequent, Less Frequent) using the same 6 factors in this paper. The 32 business types are positioned in Fig. 4-1〜4-3, where the total category values in Table 4-6 of the former paper are taken horizontally, and their differences between the classified category values in Table 4-1〜4-3 of this paper are taken vertically. Each quadrant in these 3 figures has the following characteristics. Fig. 4-1, 1st Quad. : High total category value, and particularly strong in the male. 2th Quad. : Low total category value, and particularly weak in the female. 3rd Quad. : Low total category value, and particularly weak in the male. 4nd Quad. : High total category value, and particularly strong in the female. Fig. 4-2, 1st Quad. : High total category value, and particularly strong in the married. 2th Quad. : Low total category value, and particularly weak in the unmarried. 3rd Quad. : Low total category value, and particularly weak in the married. 4nd Quad. : High total category value, and particularly strong in the unmarried. Fig. 4-3 Much variations are not seen between the frequent and the less frequent except 16-super and department store.

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