The era of service design: A new approach for developing services

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  • HASEGAWA Atsushi
    Concent, Inc. Service Design Network Human Centered Design Organization

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  • サービスデザインの時代：顧客価値に基づくこれからの事業開発アプローチ
  • サービスデザイン ノ ジダイ : コキャク カチ ニ モトズク コレカラ ノ ジギョウ カイハツ アプローチ

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<p>Service design is a new approach of business development on the age of the customer. Since their value change, service design approach which combines user experience design and business strategy, is getting important. Compare with the traditional business viewpoint, which is called Goods-Dominant Logic, this new approach is named Service-Dominant Logic. To conduct service design approach, there is a concept named service design thinking, which included user-centered, co-creation, sequence, evidencing, and holistic. These days, start-ups such as Airbnb are introducing service design approach for their business development and organizational design. Service design approach would be a new agenda for new business developments.</p>

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