Symbol and color in the logo of the University

DOI
  • xiang xinli
    Design Psychology Unit, Graduate School of Engineering, Chiba University
  • Itou Ryosuke
    Design Psychology Unit, Graduate School of Engineering, Chiba University
  • Hibino Haruo
    Design Psychology Unit, Graduate School of Engineering, Chiba University
  • Koyama Shinichi
    Design Psychology Unit, Graduate School of Engineering, Chiba University School of Mechanical and Aerospace Engineering,Nanyang Technological University

Bibliographic Information

Other Title
  • 大学のロゴマークにおける色彩と象徴
  • 日本と中国の比較
  • Comparison of China and Japan

Description

Always, we would think of fire or blood at the sight of red color, which is called color-associate. The influence on human feeling by color associate is duly manifested in the process of designing logomark. There emerge many studies of color representation, color- associate and corporate color in UI with few researches on logomark for universities. The study collects and analyzes color of logomarks for universities in China and Japan and investigates and contrasts their symbolic meanings, which provides theoretical basis for the future design of logo. 

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001205610059136
  • NII Article ID
    130005471212
  • DOI
    10.11247/jssd.61.0_234
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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