The Cause of the Occurrence of Nostalgia Feelings in Product Design

DOI

Bibliographic Information

Other Title
  • 製品デザインにおけるノスタルジア感情の生起要因
  • ―デザインの形態要素を中心として―
  • - Mainly Focus on Morphological Elements -

Description

With the recent maturity of the market, commoditization of products and services is proceeding. Sensory marketing appealing to the five senses is drawing attention in the field of marketing to get out of commoditization. One way to stimulate consumers' nostalgia is to mention one of sensory marketing.<br>In this research, we aim to elucidate factors that evoke nostalgia of consumers of product design. We used the questionnaire and interview as investigation method and searched for design factors of nostalgia products.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001205610090112
  • NII Article ID
    130006966849
  • DOI
    10.11247/jssd.64.0_518
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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