Research the meaning of the "kawaii"

DOI

Bibliographic Information

Other Title
  • 「かわいい」とは何かを探る

Abstract

Abstract :Recently, the word "kawaii" was used throughout the world. But recent "kawaii" was not cleary meaning or definition. This time, "kawaii" was clarified   from the fashion point of view. We did text mining with a fashion magazine. The magazine's target is female high school students. As a result, "kawaii" had been used most in the adjective. In the adjective, 27% was "kawaii". Found that it becomes one of the big factors that a high school girl makes a value judgment. In addition, from the result of cluster analysis, it was understood that the adjective was classified in four clusters. It is thought that, "kawaii" is the a superordinate concept. However, we thought that "kawaii" and "a conjugated form" had not a relationship.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001205610296192
  • NII Article ID
    130005471310
  • DOI
    10.11247/jssd.61.0_78
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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