The Actual Condition of Direct from the Producers on the Basis of Volunteer Management

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  • TANAKA Mika
    United Graduate School of Agricultural Science, Tokyo University of Agriculture and Technology

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Other Title
  • ボランティア運営を土台とした小売の実態
  • ボランティア運営を土台とした小売の実態 : 福島県喜多方市の「本木・早稲谷 堰と里山を守る会」による「上堰米」を例として
  • ボランティア ウンエイ オ ドダイ ト シタ コウリ ノ ジッタイ : フクシマケン キタカタシ ノ 「 モトキ ・ ワセダニ セキ ト サトヤマ オ マモル カイ 」 ニ ヨル 「 ジョウ セキ マイ 」 オ レイ ト シテ
  • －福島県喜多方市の「本木・早稲谷 堰と里山を守る会」による「上堰米」を例として
  • A Case: the “Uwazeki-Rice” of a Mail Order by Association of “Protecting an Irrigation& Satoyama at Motogi & Wasedani”, in Kitakata-City of Fukushima Prefecture

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Abstract

This research aimed at clarifying the actual condition of the agricultural-products sale by partnership. Examination methods are documentary search, an interview, an on-the-spot survey, participant observation, and a questionnaire. As a result, the agricultural-products sale in Exchange between Urban Areas and Rural Areas was materialized as a business model through the stage. In the first step, the bilateral work of a farmer and a volunteer forms a sense of solidarity. In the second step, a new organization established from farmers. It is managing the business model which sells volunteers to a farmer's rice by mail order.

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