English logotype improves the impression of Japanese beverages

DOI
  • Sung Yubin
    Graduate School of Human-Environment Studies, Kyushu University
  • Mitsudo Hiroyuki
    Graduate School of Human-Environment Studies, Kyushu University

Bibliographic Information

Other Title
  • 英語表記ロゴタイプは日本産飲料商品の印象を向上させる

Abstract

This study investigated the effect of English logotype on impressions of Japanese beverages. To investigate a potential country-of-origin effect for goods made in English-speaking countries, Study 1 examined impressions of beverages made in Japan and English-speaking countries (U.S.A., U.K., Canada, and Australia). In Study 2, we manipulated the main logotype of Japanese beverages (English and Japanese logotypes) and measured their impressions for Japanese participants. Results showed that luxury ratings were higher for beverages with English logotypes than beverages with Japanese logotypes. We discussed possible cognitive mechanisms underlying these results.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001205675287552
  • NII Article ID
    130005431000
  • DOI
    10.14875/cogpsy.2016.0_48
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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