Perspectives of Balanced Scorecard as a Communication Tool


Bibliographic Information

Other Title
  • コミュニケーション・ツールとしてのバランスト・スコアカードの可能性に関する一考察
  • from the case study of Park Management
  • 都市公園のパークマネジメントを事例に


Balanced Scorecard is primarily used to manage strategies for achieving the vision of companies and nonprofit organizations. Recently, state and local government finances are tight. Therefore, it is necessary to solve social problems in a way not to depend on government. In this study, I consider a balanced scorecard for a social network from a case study of Park Management. I have three conclusions which is the building of social capital, and establishing management cycles, developing human resources by EQ concept. Social problem is comprehensive. It is applicable to solve the problem from economy of connection.



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