A Diagnostic Study on the Creation and Management of Social "Tsunagari"

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  • つながりの創成とマネジメントに関する経営診断学的考察

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We propose a new paradigm "Tsunagari" in stead of "system". In the 20th century, System concept and approach has served almighty tools for solution of complex problems. However, a system has been found to be only a process characterized by structure and function, and the quality of sense and value created in stakeholders is more important than the system's output. Often, socially useful sense and value are created from new relationships, connections, linkages, bridges, coupling, etc. We comprehensively call these "Tsunagari" in Japanese. In this article, social Tsunagari paradigm is presented as post system paradigm, and components and levels of Tsunagari are clarified. We discuss business model of Tsunagari by referring to social capital and social management.

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