The Commercializing Patriotic Propaganda on CCTV after the Opening and Reform Policy

DOI
  • Ye Fei
    Graduate School of Decision Science and Technology,Tokyo Institute of Technology

Bibliographic Information

Other Title
  • 中国国営中央テレビにおける政治宣伝と商業化との統合－企業参加による愛国心宣伝に関する考察

Abstract

The Purpose of this paper, based on an analysis of television commercials, aims to search for the changes of patriotic propaganda on television after opening and reform policy. Through comparing the intentions of enterprises in patriotic propaganda and the purposes of CCTV, this paper revealed that: 1) The patriotic propaganda has been changing in China, 2) CCTV is turning into a popular media by the market economy.

Journal

Details 詳細情報について

  • CRID
    1390001205695989376
  • NII Article ID
    130004605519
  • DOI
    10.14836/jasi.17.0.157.0
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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