The relationship between recruitment strategy and store development

DOI
  • HATA Yoji
    University of Marketing and Distribution Sciences

Bibliographic Information

Other Title
  • 企業の採用戦略と店舗展開の関係
  • ハンドメイドコスメ店を事例に

Abstract

The purpose of this study is to analyze the relationship between the recruitment strategy and the store development. It is found that the recruitment strategy of the company has a great influence on its store operation and development. The company adopted price maintenance and managed directly. Setting up shops in the new area is limited to shopping street in front of the stations and large suburban shopping mall. The company opens 20 stores every year and takes on mid-career workers. These results lead to the conclusion that it becomes possible that setting new stores is rapidly.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001205696580480
  • NII Article ID
    130005457227
  • DOI
    10.14866/ajg.2012s.0_100230
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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