- 【Updated on May 12, 2025】 Integration of CiNii Dissertations and CiNii Books into CiNii Research
- Trial version of CiNii Research Knowledge Graph Search feature is available on CiNii Labs
- Suspension and deletion of data provided by Nikkei BP
- Regarding the recording of “Research Data” and “Evidence Data”
Effects of SNS on consumers' purchase awareness and purchase behavior
-
- Hashiguchi Ryo
- Tokyo City University
-
- Watabe Kazuo
- Tokyo City University
Bibliographic Information
- Other Title
-
- SNSがもたらす購買意識と購買行動の変化の研究
Description
This study compares frequent SNS users with infrequent users to examine the purchase behavior and purchase awareness of frequent SNS users. We inspect the data using statistical analysis and find that it is easier for frequent SNS users to buy products and services because they often go back and forth between the Internet and real stores.
Journal
-
- Abstracts of Annual Conference of Japan Society for Management Information
-
Abstracts of Annual Conference of Japan Society for Management Information 2016f (0), 45-48, 2016
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
- Tweet
Keywords
Details 詳細情報について
-
- CRID
- 1390001205708519296
-
- NII Article ID
- 130005176018
-
- Text Lang
- ja
-
- Data Source
-
- JaLC
- CiNii Articles
-
- Abstract License Flag
- Disallowed
