Value Orchestration Platform: Model and Strategies
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- Kijima Kyoichi
- Tokyo Institute of Technology
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- Rintamaki Timo
- University of Tampere , Finland
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- Mitronen Lasse
- Aalto University, Finland
Bibliographic Information
- Other Title
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- 価値協奏プラットフォームのモデルと戦略
Abstract
New service businesses such as Amazon have a common characteristic: they play a role of platform that orchestrates and facilitates value co-creation by customers and providers. In the value co-creation process customers and providers interact each other and co-create new value, while the value orchestration platform invites customers and providers to "get on board" and facilitates the process and leaves the control entirely to providers and sometimes to customers as well. <br>First, we open up value co-creation process into four phases, i.e., co-experience, co-definition, co-elevation and co-development. Then, by relating it to the process model, we argue three management strategies for orchestrating value co-creation, i.e., involvement, curation and empowerment strategies.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2014f (0), 13-16, 2014
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Details 詳細情報について
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- CRID
- 1390001205708548096
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- NII Article ID
- 130005481886
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed