Effects of Internet-related Factors on the Differentiation of Subscribed Video On Demand Services before and after consumer use

DOI

Bibliographic Information

Other Title
  • 動画配信ビジネスにおける ネット特徴要因の差別化への影響力

Abstract

This paper discusses how the power of differentiation factors among the Subscribed Video On Demand (SVOD) servive changes before and after the consumer uses the web site. The paper points out that before using the SVOD both product factors and Internet-related factors, such as number of the contents, and good reviews, have power. But after using SVOD, the quality of the contents and usability factor have more power.

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Keywords

Details 詳細情報について

  • CRID
    1390001205709501952
  • NII Article ID
    130007021146
  • DOI
    10.11497/jasmin.2017s.0_64
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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