[Updated on Apr. 18] Integration of CiNii Articles into CiNii Research

The Growth Mechanism for Real=Virtual (R=V) Coordination Business


Bibliographic Information

Other Title
  • リアル=バーチャル(R=V)連携事業の成長メカニズム
  • Value Creation by Assigned Relationship between Physical Goods and Information Goods
  • 物財と情報財間の関係性付与による価値創造


This research attempts to describe the mechanism of R=V coordination business which perform the value creation by assigned the relationship between the products in the real world (physical goods and information as material attributes) and the products in the virtual world (digital information goods through telecommunication networks), and clarify the policy for the growth of performance. Getting the big picture for R=V coordination business, we introduce two viewpoints such as static structure among information (R=V coordination architecture model) and circular structure among activities (R=V coordination circulation model). We explore business cases such as GANZ's "Webkinz", BANDAI's "Japan Professional Baseball Owners League" and COLOPL's "Colony-Na-Seikatsu". Finally, we argue the considerable problems to realize the growth of performance of R=V coordination business.


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