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Customer targeting method by using SVM for the purpose of Up Selling
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- Kumagai Kota
- NTT DATA Corp.
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- Okada Tetsuaki
- NTT DATA Corp.
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- Moujahid Adil
- NTT DATA Corp.
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- Okada Takashi
- NTT DATA Corp.
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- Namatame Takashi
- Faculty of Science and Engineering, Chuo University
Bibliographic Information
- Other Title
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- アップセルを目的とした機械学習による顧客ターゲティング手法
Description
One approach for retailers to increase the sales is distributing coupons.<br>There are several ways to use coupons for sales expansion such as increasing the variety of items one customer will buy and increasing the number of customers who visit stores. In this paper, we set the objective as increasing the paying amount by one customer with up-selling strategy.<br>The challenge here is how efficiently/effectively distribute the target item coupon to proper prospects.<br>We propose the prospect customer targeting method using SVM and evaluate the value of the proposed approach using retailers' POS data and coupon data.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2015f (0), 323-326, 2015
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Keywords
Details 詳細情報について
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- CRID
- 1390001205710442880
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- NII Article ID
- 130005491564
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed