Merits and Demerits of Alliance Strategy: From Case of Sharp Sakai Factory

DOI

Bibliographic Information

Other Title
  • 提携戦略の得失と成否：シャープの堺工場の事例から
  • Case Study of Alliance between Sharp and Hon Hai
  • シャープと鴻海の提携の事例研究

Abstract

Alliance has merits and demerits, and they determine the success and failure. The case of alliance between Sharp and Hon Hai (the world top of the electronic device contracted manufacture service: EM)) was analyzed. Sharp performed the vertical integration from LCD panel to the assembly of LCD television at Kameyama factory, and it was succeeded. This vertical integration was developed into Sakai factory. However, it expanded to the total cost of 1 trillion yen. Then, Sharp formed the alliance with Hon Hai in March, 2012. It has the complementary relationship between them. However, the alliance was gave a low evaluation by the market, the sharp stock price was dropped. From this case, the advantages and disadvantages and success or failure of the alliance strategy were analyzed.

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Details 詳細情報について

  • CRID
    1390001205710802944
  • NII Article ID
    130004606652
  • DOI
    10.11497/jasmin.2012f.0.41.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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