Development of a New Competitive Strategy for entering the U.S. Smart Grid Market

DOI

Bibliographic Information

Other Title
  • 米スマートグリッド市場参入の為の新しい競争戦略の策定

Abstract

Development of a new competitive strategy for entering the U.S. Smart grid market was undertaken through market analysis and industry player interviews.<br> Due to the large US federal government stimulus package for power/smart grid investment of approximately US$48.7 billion (ARRA stimulus package), large business opportunities have emerged which have the potential to drive world economic recovery. However, competition, which is emerging as completely different from existing rivalry, is intensifying on a global scale with entry by ventures and firms from other industries. Accordingly, we found that an innovative and disruptive strategy, beyond a sustainable one that is along the lines of traditional business, is necessary to enter the US market, the forefront of energy innovation.

Journal

Details

  • CRID
    1390001205710837248
  • NII Article ID
    130004606669
  • DOI
    10.11497/jasmin.2012f.0.999.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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