Social Media Use at Work: Comparison of the United States and Japan

DOI

Bibliographic Information

Other Title
  • 仕事でのソーシャルメディア利用：日米比較

Description

This research looks at the adoption of social media (SM) applications comparing the factors that influence adoption at work. This exploratory study intends to examine factors of SM adoption that are common in both Japan and the United States. After a comprehensive literature review, we derived a research model for and tested related hypotheses with data collected from respondents in Japan (n=365) and the US (n=304). We found organizations using SM for product advertising (82%), research (58%), sales (47%), recruiting (39%), developing communities (33%) and improving customer service (35%). In this paper we analyze work-related variables between Japan and the US and found significant differences in the use of SM to improve job performance and effectiveness.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001205710988288
  • NII Article ID
    130004606690
  • DOI
    10.11497/jasmin.2012s.0.17.0
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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