An analysis of creativity and its subordinate concepts using the idea search space model

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  • アイデア探索空間モデルによる創造性とその下位概念の分析
  • アイデア タンサク クウカン モデル ニ ヨル ソウゾウセイ ト ソノ カイ ガイネン ノ ブンセキ

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This research examined the patterns of evaluations by assessors of creative products. The evaluations were analyzed in terms of the relationship between the area of the idea search space (AISS) and the factors for evaluation of creativity specified in the Creative Product Analysis Matrix (Besemer & O'Quin, 1981). The idea search space is the hypothetical space for an information search in creative activities. The factors specified are novelty, elaboration and synthesis, and resolution. Using the Creative Product Semantic Scale (White & Smith, 2001), 60 assessors evaluated 40 drawings of imaginary creatures drawn by ordinary students. There was a high correlation between the rating for creativity and the novelty factor score. The novelty of the drawings affected the creativity rating given by the majority of the assessors. In addition, the AISS index predicted their ratings quite well. Contrary to this, a correlation was not found between creativity and novelty for the minority of the assessors. A clear variation of the concept of creativity was therefore apparent. Other elements, besides the AISS, that are relevant to the novelty are discussed.

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