Platform Strategy for Global Business Ecosystem

DOI Open Access

Bibliographic Information

Other Title
  • グローバル・エコシステムでのプラットフォーム戦略の成功要因
  • 半導体製造装置産業の実証研究
  • An Empirical Study on Semiconductor Equipment Industry

Abstract

<p>This study conducts an empirical study on the geographical factors of platform strategy for global markets, using panel dataset of semiconductor equipment industry, which includes the transaction data between production equipment providers and semiconductor manufacturers from 1994–2007 when several equipment providers choose platform strategy to exploit the business opportunity of new technological generation. The empirical results supports that higher sales ratio in emerging markets increases the performance of platform strategy, providing evidence that high sales ratio in emerging markets positively and strongly interacts with two corporate actions of platform strategy (the adoption of open standards and the positioning in a hub of transaction network). This strong interaction indicates that high sale ratio in emerging markets is an essential requirement to leverage platform strategy for competitive advantage.</p>

Journal

Related Projects

See more

Keywords

Details 詳細情報について

  • CRID
    1390001205759867392
  • NII Article ID
    130005612755
  • DOI
    10.14955/amr.0161116b
  • ISSN
    13474448
    13485504
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

Report a problem

Back to top