A Study on Competitiveness of Tourism Business : Competitiveness Factor and Statistic Analysis

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  • 観光ビジネスの国際競争力 : その影響要因の研究および統計分析
  • カンコウ ビジネス ノ コクサイ キョウソウリョク ソノ エイキョウ ヨウイン ノ ケンキュウ オヨビ トウケイ ブンセキ

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Abstract

The aim of this study is to clarify the most contributing factor (MCF) that creates global competitiveness in the tourism industry. In this research, The Diamond Model (1995) advocated by Michael Porter will be modified, and a theoretical framework will be developed to explain the global competitiveness in tourism industry through integrating seven factors; (1) Inherent Tourist Resource, (2) Created Tourist Resource, (3) Tourism Demand, (4) Support Factors, (5) Tourist Destination Management, (6) Environment, and (7) Human Resources Development. However, these factors do not equally affect the competing dimension of sustainable tourism development. In general, tourism price, tourist resources and conditions of the location are deemed as being important to the competitive advantages in the industry. On the other hand, when various countries and their tourist destinations are considered, we can find that countries with abundant tourism resources cannot always achieve an economical performance of their gross domestic product. Tourism industry is not only hospitality-based, but also knowledge-intensive. Based on statistical analysis, it is found that although various elements affect the competitiveness of the industry, soft elements such as human resources development and management skills are the dominant elements. This study concludes that soft elements would be the dominant elements contributing to the economical performance of tourism business.

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