What is Design?

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Other Title
  • デザインとはなにか
  • デザイン トハ ナニカ

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Abstract

The aim of this article is to examine the definition of "Design", which is now used in very ambiguous meanings, from the viewpoint of communication theory. Now, in modern age, the concrete art and the mass-art are in need of the explicit formulation of logic for their artistic expressions, which we wish to call here "Design." When we describe this Design process in artistic expression by the Shannon's diagram, it is devided into two steps of information processing, that is, (1) the analysis of given natural works in "destination", (2) the generation of artificial works in "information source" The 1 step of Design is the free syntactic Composition of logic of expression, where any hypothetical art-grammar is possible to conceive, so long as there is no formal contradiction in it. But at the 2 step, Design is bound by the semantic context, which, being composed by perceptible symbol-repertoire (color, sound, etc), given this formal composition aesthetic cncrete meaninng. However thinking that this Design is the virtual process before physical realization of intended works, we must recognize that Design, being bound by semantic context, is still free from the pragmatic context for performance.

Journal

  • Aesthetics

    Aesthetics 17 (3), 59-62, 1966

    The Japanese Society for Aesthetics

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