Influence of Two TV Programs about Environment on Undergraduates and Primary School Children

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  • 2つの環境番組の連続視聴による実証研究
  • 2ツ ノ カンキョウ バングミ ノ レンゾク シチョウ ニ ヨル ジッショウ ケンキュウ

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Abstract

This study examined the influence of two TV programs about environment on undergraduates and primary school children. The authors tried to clarify the effect of the preceding TV programs on the scene appeal of the succeeding one and on organizing knowledge structure. Two programs from Close Up GENDAI(NHK GTV) and one from 3-2-1 CONTACT produced by CTW for 8-12 age children were examined, Those programs describe "garbage problem" as a theme but are different in their structures. In experiments, 137 subjects randomly assigned to two groups watched these two programs in succession; each group watched each Close Up GENDAI first, then 3-2-1 CONTACT. They answered the questionnaire consisted of the scene appeal test and the image mapping test in 15 minutes. The image mapping test was adopted to measure their knowledge structures. By giving the same questions to undergraduates and primary school children, the difference of the developmental stage mapping. Results didn't support the idea that the scene appeal of the succeeding TV program was restricted by the preceding one. However knowledge structure was significantly affected by the preceding. This effect on school children was larger than that on undergraduates.

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