Development and Evaluation of Exhibition Design that Changes Visitors' Image and Attitude Toward Artistic Creation

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  • AGATA Takumitsu
    The University of Tokyo, Graduate School of Education:JSPS
  • OKADA Takeshi
    The University of Tokyo, Interfaculty Initiative in Information Studies, and Graduate School of Education

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  • 美術創作へのイメージや態度を変える展示方法の提案とその効果の検討
  • ビジュツ ソウサク エ ノ イメージ ヤ タイド オ カエル テンジ ホウホウ ノ テイアン ト ソノ コウカ ノ ケントウ

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This study proposed two exhibition designs intended to bring the visitor closer to artistic creation; one is an exhibition showcasing a collaborative work by a professional artist and novice students, and the other is an exhibition revealing the artist's creative process. We also examined the effects these exhibition designs have on visitors' experience and their image toward artistic creation. Thirteen pairs of participants were encouraged to talk freely while viewing the artwork and were asked to complete questionnaire surveys for both exhibition designs. The results showed that the exhibition of collaborative artwork had the potential not only to alleviate the stereotype that exists surrounding the artist's persona but also to serve as stimuli for creative motivation. On the other hand, the exhibition showcasing the creative process helped to dispel the myth of magical creative genius, helping the visitors feel closer to the artist.

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