Management Philosophy and Competitive Strategy of Electronics Company : A Study of Competitive Strategy in Securing De Facto Standard and Diversification(General Theme)

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  • エレクトロニクス企業における競争戦略の転換と経営理念 : 技術標準と多角化をめぐる競争戦略の転換を題材として(自由論題)
  • エレクトロニクス企業における競争戦略の転換と経営理念--技術標準と多角化をめぐる競争戦略の転換を題材として
  • エレクトロニクス キギョウ ニ オケル キョウソウ センリャク ノ テンカン ト ケイエイ リネン ギジュツ ヒョウジュン ト タカクカ オ メグル キョウソウ センリャク ノ テンカン オ ダイザイ ト シテ

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Abstract

The purpose of this study is to clarify substantial origin of long slump in electronics business starting from 1998 at Sony Corporation. This study hypothesizes the origin exists Sony's strategic change implemented by Sony's successive top executive in securing de facto standard and enhancing diversification between 1981 and 1983. In order to verify this hypothesis, the logic of Sony's management philosophy is compared with the actual contents of competitive strategy during this period. Through the comparison, it is verified the competitive strategy undertaken by Sony's successive top executive have a logical disagreement with Sony's management philosophy in terms of successor's aim at big enterprise, enhancement of diversification management, profit maximization, and de facto standardization strategy changing to disclose product architecture. In conclusion, this study demonstrates that the direction of Sony's competitive strategy promoted by successive top executive is logically opposite to Sony founder's management philosophy.

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