Case Study: Non-Alcoholic Drinks

DOI Open Access

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Other Title
  • ノンアルコール飲料の事例研究
  • ノンアルコール インリョウ ノ ジレイ ケンキュウ

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Abstract

Recent studies emphasize the relationship between corporate social responsibility (CSR) and profitability. According to the“ do well by doing good” (DWDG) proposition, a company can make a profit while also solving social problems. This study examines the case of Kirin Free, a non-alcoholic beverage that tastes like beer, developed and patented Kirin Brewery Company Ltd. This product has created a new market for non-alcoholic drinks in Japan, as it is the first of its kind, introduced with the intention of addressing drunk driving cases. However, an increase in the sales of such beverages would pose social problems such as underage drinking and drinking during pregnancy. (This work was supported by Japan Society for the Promotion of Science [JSPS] KAKENHI [Grants-in-Aid for Scientific Research], Grant Numbers 26380453)

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Details

  • CRID
    1390001206055781632
  • NII Article ID
    130006693078
  • NII Book ID
    AN10441917
  • DOI
    10.20664/jabes.24.0_337
  • ISSN
    24239925
    13436627
  • NDL BIB ID
    028048493
  • Text Lang
    ja
  • Data Source
    • JaLC
    • NDL
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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