-
- 松野 良一
- 東京放送
書誌事項
- タイトル別名
-
- How the Internet Has Changed the Relationship Between TV Broadcasters and Their Audiences, with Special Attention to the Changing Feedback Process
- インターネット ガ シチョウシャ テレビキョク ノ フィードバック カテイ ニ オヨボシテ イル エイキョウ ニ カンスル イチ コウサツ TBS ノ Web サイト ノ キノウ ブンセキ オ チュウシン ト シテ
この論文をさがす
抄録
For over fifty years, television stations have been sending information to their audiences in the form of a one-way stream. Now Internet technology has made it possible for the audience to respond with e-mail, online forms, discussion groups and more. This study examines the changing relationship between broadcasters and their audiences between 1995 and 2002 by analyzing the Tokyo Broadcasting System's Website data. The research found that the Internet serves broadcasters and their audiences in four primary ways: 1) As a window into public opinion and attitudes. 2) As a means of gathering material for television programs. 3) As an educational tool to teach media literacy. 4) As a way to enable audience members to broadcast short films of their own. The study also found that in the Internet world the vertical relationship between broadcaster and audience has been changing towards a more lateral.
収録刊行物
-
- マス・コミュニケーション研究
-
マス・コミュニケーション研究 61 (0), 207-220, 2002
日本マス・コミュニケーション学会
- Tweet
詳細情報 詳細情報について
-
- CRID
- 1390001206098910336
-
- NII論文ID
- 110002954915
-
- NII書誌ID
- AN10418471
-
- ISSN
- 24320838
- 13411306
-
- NDL書誌ID
- 6238906
-
- 本文言語コード
- ja
-
- データソース種別
-
- JaLC
- NDL
- CiNii Articles
-
- 抄録ライセンスフラグ
- 使用不可