読者が認識したブロガータイプにもとづく,2007年参議院選挙時のブログ読者行動の分析

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  • An analysis of blog readers' behavior according to reader-perceived bloggers' types during the 2007 Upper-House election campaign in Japan
  • ドクシャ ガ ニンシキ シタ ブロガータイプ ニ モトズク 2007ネン サンギイン センキョジ ノ ブログ ドクシャ コウドウ ノ ブンセキ

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This paper explores variables related to blogs classified as "well-known people's blogs", "acquaintances' blogs", "others' blogs", and "organizations' blogs". People who read blogs during the 2007 Upper-House election campaign in Japan completed online surveys exploring what type of blogs they read and how they evaluated those blogs. Readers of acquaintances' blogs' accessed blogs most frequently and read political information as personal affairs. Readers of well-known people's blogs' and organizations' blogs read political information as if it was news. Acquaintances' blogs were regarded highly on familiarity. Well-known people's blogs were regarded highly according to the measures of popularity. Others' blogs received low evaluations on all measures. Organizations' blogs were highly regarded for credibility. Finally, organizations' blogs readers tended to talk about political information in blog entries with friends and acquaintances. This analysis will contribute to further discussion of the behavior of blog readers.

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