Why Media Exist?(A Study of Media Culture: Issues and Perspectives)

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  • メディアはなぜあるのか(<特集>メディア文化研究の課題と展望)
  • メディアはなぜあるのか
  • メディア ワ ナゼ アル ノ カ

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There are two sides of mass communication, one is for the side for journalism and the other is for the side of media. Mass communication as journalism consists the discipline of democracy at society. Also mass communication has a role of deliver the information about politics, crimes, and economics correctly. On the other hand, mass communication has the side of incantation. Common people are willing to enjoy criminal and political reports as much as fictions and dramas. To respond to such desire, popular culture of 20^<th> century has also developed. However, such a media culture as an amusement has held a lower position of gossips and rumors in the field of mass communication study. From now on, media culture has to be analyzed as a main focus of mass communication. Media exits not only for the justice but for the joy of living.

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