Program Management Emerging Prosumer KANSEI Value Proposition

AIHARA Ken-ichi

doi:10.20702/iappmjourante.3.2_47

Bibliographic Information

Other Title

プロシューマの感性バリューを活かすプログラムマネジメント

Abstract

Business value chain creates competitive advantage and client value chain creates personal benefit as well. Value proposition approach in the traditional sense evaluates only value creation stage and ignores value sustainable stage. This paper discusses on an innovative value proposition approach both in creation and sustainable stages from KANSEI management viewpoint. Various examples demonstrate advances of proposed KANSEI value proposition Approach.

Journal

Journal of International Association of Project & Program Management

Journal of International Association of Project & Program Management 3 (2), 47-56, 2009

International Association of P2M

Keywords

Details 詳細情報について

CRID: 1390001206106527616

NII Article ID: 110007388844

DOI: 10.20702/iappmjourante.3.2_47

ISSN: 24329894

Text Lang: ja

Data Source

JaLC
CiNii Articles

Abstract License Flag: Disallowed

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