若者のファストファッション意識に関する調査

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タイトル別名
  • A Survey on the Consciousness of the “Fast Fashion” of Youth
  • ワカモノ ノ ファストファッション イシキ ニ カンスル チョウサ

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We conducted a survey of 392 university students in order to ascertain young people’s image of “fast fashion” and the connection between their lifestyle attitudes and their approach to “fast fashion.” In connection with the image of “fast fashion,” we found that subjects placed a relatively high degree of importance on attributes such “low-priced,” “casual,” “approachable” and “fashionable.” We extrapolated four factors on the basis of analysis of factors related to approaches to “fast fashion,” namely “approach to dressing,” “interest-provoking,” “dubious quality” and “disposable.” On the basis of analysis of factors related to lifestyle attitudes, we extrapolated the following three factors: “enjoyment of everyday life,” “concern for the environment” and “steady orientation.” The subjects were then divided into a high group and a low group in accordance with factors regarding lifestyle attitudes and we examined the connection between attitudes and “fast fashion.” Among our findings were that people who tend to enjoy everyday life wear “fast fashion” because it has become a focus of interest and also that they pay attention to how they dress when wearing such clothing.

収録刊行物

  • 日本家政学会誌

    日本家政学会誌 64 (10), 645-653, 2013

    一般社団法人 日本家政学会

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