Teaching Materials Development and Lesson Design for Re-thinking Globalization as Part of Our Everyday Consumption

  • HORIUCHI Kaoru
    Faculty of Education and Human Sciences, Yokohama National University

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Other Title
  • 消費生活のグローバル化を問う教材開発と授業デザイン
  • 消費生活のグローバル化を問う教材開発と授業デザイン--ジーンズを例に
  • ショウヒ セイカツ ノ グローバルカ オ トウ キョウザイ カイハツ ト ジュギョウ デザイン ジーンズ オ レイ ニ
  • Perspectives with Regard to the Cost of Jeans.
  • -ジーンズを例に-

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Abstract

The purpose of this study is to develop teaching materials in order to raise awareness of globalization as part of our everyday consumption and to develop lesson plans based around this. Before trying to teach these lessons, students’ awareness concerning jeans was analyzed with the help of a questionnaire. The results of the survey clearly indicated that jeans were very popular with both male and female students. Each student surveyed owned, on average, 3.65 pairs of jeans. Although they felt that jeans priced at 850 yen were too cheap, they recognized that 3990 yen was a fair price for a pair of jeans. Based on the results of this research, the lesson was planned and put into practice in January 2010. The different prices of jeans were featured in the workshop. An American film called “China Blue”, which featured Chinese workers working very hard in a jeans manufacturing factory, was selected as teaching material.  Students compared the prices of four different pairs of jeans and found that the differences came about because of the production processes and their countries of origin. It was very useful for students to realize the connection between their everyday clothes and globalization.

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