The Reality and the Future of Digital Print

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  • Kimura Atsuki
    International Sales Department, Paper Division, Mitsubishi Paper Mills Limited

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Other Title
  • デジタル印刷の現状と未来
  • デジタル印刷の現状と未来 : パーソナライズドパンフレットが出来るまで : 事例にまなぶデジタルソリューションのキーポイント
  • デジタル インサツ ノ ゲンジョウ ト ミライ : パーソナライズドパンフレット ガ デキル マデ : ジレイ ニ マナブ デジタルソリューション ノ キーポイント
  • ─パーソナライズド パンフレットが出来るまで：事例にまなぶデジタルソリューションのキーポイント─
  • ―How to Make a Personalized Brochure：the Key Point of Digital Solution from the Case Study―

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Abstract

<p>This report illustrates the recent trend and the future of digital print as well as a digital print solution. As for the recent trend, most OEMs launch new high-speed machines with high resolution. Furthermore, they propose new solutions trying to print on offset coated paper using aqueous pigment inks. The solutions are classified into three ways：1）primer treatment, 2）direct print without any primer and bonding agent, and 3）intermediate transfer system. On the other hand, as for the printing market, “the value of paper” is now being re-evaluated. Because the paper media is a device sensuous to the human five senses. Many marketers realized that particularly, catalogues, brochures, and direct-mails are very stronger tools to impress customers than the web marketing alone. We show these case studies from the global media, and the making of the personalized brochure based on a real content.</p>

Journal

  • JAPAN TAPPI JOURNAL

    JAPAN TAPPI JOURNAL 71 (11), 1271-1278, 2017

    JAPAN TECHNICAL ASSOCIATION OF THE PULP AND PAPER INDUSTRY

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