On the Preferred Flesh Color of Japanese and Chinese and the Determining Factors —Investigation of the Younger Generation Using Method of Successive Categories and Semantic Differential Method—

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  • Fan Ying
    Graduate School of Advanced Integration Science, Chiba University
  • Deng Pei
    Graduate School of Advanced Integration Science, Chiba University
  • Tsuruoka Hideki
    Faculty of Engineering, Chiba University
  • Aoki Naokazu
    Graduate School of Advanced Integration Science, Chiba University
  • Kobayashi Hiroyuki
    Graduate School of Advanced Integration Science, Chiba University

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  • 日・中の好ましい肌色とその決定因子 ～系列カテゴリー法およびSD法による若者層の調査～
  • ニッ チュウ ノ コノマシイ ハダイロ ト ソノ ケッテイ インシ ケイレツ カテゴリーホウ オヨビ SDホウ ニ ヨル ワカモノソウ ノ チョウサ

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Abstract

The preferred flesh color was surveyed by the successive five categories method and the SD method in Japan and China to investigate its determining factors. The Chinese most preferred flesh color was more reddish than the Japanese one, while the flesh color accepted by 50% and more of the observers in China was larger in chromaticness and more yellowish than in Japan. In the determining factors for selection of the preferred color extracted by a factor analysis, a big difference between Japanese and Chinese men was observed. The first factor of the former was kind personality, whereas that of the latter was showy appearance.<br>

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