Technical Situation for Camera. Commercialization and Marketing of a New Instant Card-sized System.

DOI
  • YAMAZAKI Akira
    Planning & Promotion Sect. Instant Photo Products Div. Domestic Marketing Div. FUJI PHOTO FILM Co., Ltd.

Bibliographic Information

Other Title
  • カメラの技術動向　　カードサイズの新しいインスタントシステムの商品化及び市場導入

Abstract

The aim was to provide an instant camera that prints photographs immediately where they are taken. However, a variety of hurdles had to be overcome before the camera could gain popularity with the amateur user base, such as camera size and weight, as well as the high price of film.<BR>Based on a market analysis of instant photographs, our company tackled these problems. We succeeded in making the camera the size of a memo pad or a purse and the film the size of a card. As a result, we realized a compact, lightweight main body, which is convenient to carry. We then introduced the new instant system, which uses card-sized film based on a new concept, to the market.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001206570055936
  • NII Article ID
    130004284359
  • DOI
    10.11454/photogrst1964.62.431
  • ISSN
    18845932
    03695662
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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