Regional differences in the store opening strategy and the habitation tendency of the target customers according to the location of large-scale retail stores and the accumulation status of fashion brand shops by life stages

DOI

Bibliographic Information

Other Title
  • 大規模小売店舗の立地とライフステージ別ファッションブランドショップの集積状況にみる出店戦略と対象顧客層の居住傾向の地域差

Description

<p>I focus on the location and concentration of fashion brand shops, most of which are national brands, as part of an attempt to read the characteristics of the regional market through the distribution of store locations.</p><p>In the current fashion market, customer segments based on age groups and life stages are combined, and targeted brand development is being conducted for each.</p><p>Based on that, by comparing the location of the shop group and the residential area distribution of the targeted customer group, it is intended to finally grasp the actual situation of the group having the same interest in interest.</p>

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Keywords

Details 詳細情報について

  • CRID
    1390001277352339328
  • NII Article ID
    130007710944
  • DOI
    10.14866/ajg.2019a.0_155
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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