Young People's Usage for Smartphone Applications in Online Shopping
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- Okamoto Takashi
- Ehime University
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- Yatsuhashi Jiro
- Kanagawa University
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- Mizutani Naoki
- Okayama University of Science
Bibliographic Information
- Other Title
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- オンラインショッピングにおけるスマートフォンアプリケーションの若者の利用
Description
With the increasing penetration of smartphone usage, many people use smartphone online shopping applications. Many consumers use smartphone applications from specific online stores or malls for their online purchasing. These behaviors are different from the behaviors of searching for goods using search engines. To reveal the behavior for such applications, this study administered questionnaires to examine young people's usage of online shopping applications on smartphones. Our research demonstrates that most young people installed online shopping applications. Our research also reveals young people's priority for such applications.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2018s (0), 96-99, 2018
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Details 詳細情報について
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- CRID
- 1390001288036692352
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- NII Article ID
- 130007381838
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed