NHK BUNKEN FORUM 2018 Presentations of Research Reports Symposium: Multi-Platform Strategies of CNN and PBS (US) and BBC (UK)

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  • NHK文研フォーラム2018 : シンポジウム 欧米メディアのマルチプラットフォーム展開
  • NHK文研フォーラム2018 シンポジウム 欧米メディアのマルチプラットフォーム展開 : アメリカCNNとPBS(公共放送),イギリスBBCの報告から
  • NHKブンケン フォーラム 2018 シンポジウム オウベイ メディア ノ マルチプラットフォーム テンカイ : アメリカ CNN ト PBS(コウキョウ ホウソウ),イギリス BBC ノ ホウコク カラ
  • アメリカCNN とPBS(公共放送)，イギリスBBCの報告から

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Abstract

In Europe and North America, broadcasters vigorously promote distribution of news and video content via diverse internet platforms. We invited Meredith Artley, Senior Vice President and Editor in Chief of CNN Digital Worldwide, and Eric Wolf, Vice President, Technology Strategy & Planning, Public Broadcasting Services (PBS), for a symposium within the NHK BUNKEN FORUM 2018. Ms. Artley emphasized the necessity of modern journalists who can respond to any types of digital services and presented the five principles of CNN Digital Worldwide including the importance of awareness of what you can control and what you cannot. Mr. Wolf reported that PBS was striving to evolve from public broadcaster to public media. And He said that PBS is aiming not only to develop digital services but also to improve nationwide broadcasting services. One of the examples is PBSKIDS. Takanobu Tanaka—coauthor of this article—presented the BBC’s digital strategy as well as the achievement of and challenges facing its channel for the youth, BBCThree, which had terminated broadcasts in 2016 and switched to an internet-only platform for content delivery.

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