Study on the Relationships between the Value Index and Consumer's will for a Product

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  • 製品の価値指数が購買意欲に与える影響に関する研究
  • セイヒン ノ カチ シスウ ガ コウバイ イヨク ニ アタエル エイキョウ ニ カンスル ケンキュウ

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A method of quantitatively eyaluating the value which consumers feel for a product is the "Value Index" proposed in the field of value engineering. This paper identified the relationships between the value index of a product and the consumer's will of buying the product through the experimental survey for trirfeen types of products. According to the survey results, the expanded value index which evaluates the effects of product quality stronger than that of the original value index has a clear correspondence to consumer's buying will, with the optimum degree of the stress depending on the type of product. Moreover, although the expanded value index is useful to tell whether a fifty percent of the consumers want to buy the product, it is less use for predicting how much part of the consumers want to buy the product.

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