The Effects of Word of Mouth Information in Marketing

DOI 1 Citations 9 References

Bibliographic Information

Other Title
  • 口コミの効果に関する研究

Search this article

Description

It is desirable to place more importance on customers' requirements found through direct marketing, customers' satisfaction surveys, and so on. In this paper we consider effects on sales of word-of-mouth (WOM) information, particularly customers' complaints. WOM as an important information medium has become an important factor for the improvement of a company's product and service images to satisfy customers' diversifying quality demands. Of course efforts are always being made to improve product quality, but we ascertain in the commodity area covered, clothing, that it is also essential for manufacturers to establish a service system that sensitively reflects customers' opinions.

Journal

Citations (1)*help

See more

References(9)*help

See more

Details 詳細情報について

  • CRID
    1390001288102262272
  • NII Article ID
    110003936539
  • NII Book ID
    AN00187973
  • DOI
    10.11221/jimapre.45.6_575
  • ISSN
    24329983
    03864812
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top