プロスポーツクラブのプロダクト特性の検討

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タイトル別名
  • Examining unique attributes of products provided by professional sport clubs
  • プロスポーツクラブのプロダクト特性の検討 : 製品間競争に着目して
  • プロスポーツクラブ ノ プロダクト トクセイ ノ ケントウ : セイヒン カン キョウソウ ニ チャクモク シテ
  • 製品間競争に着目して
  • Focusing on product competition

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<p>It is critical for sport management researchers to comprehend the unique aspects of products provided by sport organizations. The present paper, including two studies, attempted to clarify the product attributes of professional sport clubs in consideration of competitive relations with other products. The first study employed literature reviews and conceptual approaches, whereas the second study used quantitative data to examine the attributes empirically. Using the following three perspectives; relationships with products in the same categories, industries to belong, and benefits to provide, the first study identified several product attributes of sport clubs that do not apply to common understanding in privious studies on management. The second study clarified distinctive benefits of spectating games (e.g., excitement and vicarious achievement), which were different from the benefits offered by other leisure activities. It was also found that consumers highly involved in a product (i.e., spectating a game) were likely to obtain various benefits.</p>

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