Biclustering the purchase transaction data for tea drinks

DOI

Bibliographic Information

Other Title
  • 特保茶飲料に関する購買トランザクションのバイクラスタリング
  • Extracting interesting patterns and its experimental evaluation in the real supermarket store
  • 併買パターンの抽出と実店舗における実証実験

Description

<p>The objective of this paper is to show the case study about a knowledge discovery in the consumer behavior database, and test the effectiveness of the method, biclustering, in conducting an experimental evaluation at the real supermarket store. The biclustering we used consists of two core methods, bipartite graph polishing and maximal clique enumeration. The experiment of selling the specified health drinks with non-healthy foods showed high sales gain, but cannot be confirmed in other experiments. We learnt difficulty to implement the datamining results in real world, and get insight of the reasons.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390001288141815168
  • NII Article ID
    130007658704
  • DOI
    10.11517/pjsai.jsai2019.0_4b2j304
  • ISSN
    27587347
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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